About Us

Based in the vibrant city of Brighton, we’ve been keeping shoes looking their best for over 12 years. Our passion is simple – quality shoelaces that last, in styles to suit every step. From classic flat laces for a modern, clean look, to durable round and waxed laces for smart shoes, and rugged hiking laces built for the outdoors, we’ve got you covered.

Every pair we sell is chosen for its strength, style, and reliability, ensuring your footwear always feels secure and looks great. Whether you’re replacing worn-out laces, upgrading your sneakers, or preparing for your next adventure, we’re here to make sure you find the perfect fit.

Proudly UK-based. Trusted by customers worldwide. Dedicated to laces, done right.